Ecofy was a project for SDSU Graphic Design IV that revolved around creating a fictional business for good. For this reason, I chose to create a business that would help change the way current business run in regard to their ecological footprint. The goal of Ecofy is to modify the way businesses use their energy and paper resources.
For this logo, I wanted to combine symbols that portray the enviornmental nature of the business. Some of the initial symbols include lightning bolts, leafs, and the recycling symbol. I ultimately decided to go with the element of wind depicted with a dotted line an paper plane.