Radventure is a project based on the goal of human connection and interaction. This business revolves around helping locals connect with travelers to provide a unique experience for both users. The client was looking for designs that would portray a sense of adventure and thrill, and target people around the ages of 18 through 28.
Starting the design for the logo was difficult becuase of two elements the client wanted. The first element was to involve a hot air balloon with the ‘R’ from the business name. Finding an interesting way to portray this proved to be challenging, but I feel that it turned out better than I expected. The second thing was making the logo in a way that could be adapted to an app market because it would ultimately be an app for mobile devices. This also limited what I wanted to do with the entire logo for this business.